Understanding today’s media landscape for businesses

In Market One’s inaugural “Industry Leaders” interview segment, Hasnain Raza, VP of Marketing, speaks with Crystal Kwon, Principal at front + centre, about how companies have had to re-shift their communication strategies during COVID-19 and how they can work to meet both employee and consumer expectations.

front + centre is a modern-day communications agency that is built for the current climate, working with challenger brands to help drive top of funnel awareness + credibility.

Key takeaways:

• When communicating with your team be visible, active, and listen to what everyone has to say

• When communicating with clients and investors, listen to their wants and needs and come up with actionable solutions

• There will be a greater emphasis on expectations from consumers in the near future about brands giving back and being community-oriented