Cannabis

Delta 9 Biotech

Despite being an already established brand and being listed on the TSX Venture Exchange, Delta 9 needed to get more market traction within the prairie provinces of Canada.

The Challenge

Key Question: Due to strict cannabis regulations how can Market One help the company reach its key goals:

  • Investor awareness and retention
  • Increasing engagement on social media
  • Informing shareholders of important company and industry news

Social Media

To combat the advertising restrictions on social media, M1 created a specialized strategy to create thought-provoking and highly engaging organic content, appealing to investors aged between 25–44.

This was done through visual content, including videos, and custom-made graphics that matched the company’s branding. The content was split between investor focused pieces, which included press release and product/company posts on social media, and consumer-focused pieces, which included informing consumers about the company’s sales, store information, and pop culture tie-ins.

The total followers surpassed the 10,000 mark with Facebook seeing the highest monthly change of 58% increase month over month.

Broadcast TV

We created specialized videos highlighting Delta 9’s CEO and the company’s various updates. In our Market One Minute, we interviewed John Arbuthnot about the company’s distinct qualities and how they are able to stand out in such an enticing industry.

This video was broadcast on BNN Bloomberg’s channel and received over 1 million views on TV and 8,657 online within 3 weeks of going live.

Editorial

By utilizing our relationship with Bell Media and Postmedia, we created a sponsored content piece to drive awareness about Delta 9’s value proposition as a cannabis company from Manitoba.

Our article placement on Financial Post, Calgary Herald, Vancouver Sun, and BNN Bloomberg received 100,000+ impressions and got investors talking.

+10,000

social media followers

+1m

Television views

500%

brand lift

+200,000

article impressions

Ready to Get Started?

With thousands of businesses vying to stand out, now is the time to effectively amplify your message by telling your story through new media. Begin your investor marketing journey with us and discover the benefits of our powerful and diverse suite of services.

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