The Challenge
Key Question: How can we spread Northern Empire’s message to a diverse capital-markets focused audience that reaches the traditional investor and those familiar with the digital media landscape?
- Create awareness for new investors and shareholders
- Draw on trusted financial publications to disseminate the company’s value proposition
- Take advantage of the benefits of video content through online and broadcast TV methods
Social Media
Market One created Facebook, Twitter, and LinkedIn channels from scratch and applied a philosophy of tailored social media graphics, concise messaging, and successful highlighting of core ideas will bring the brand forward in the marketplace, as well as increase shareholder value.
Northern Empire received over 3,000 unique social media followers over a one year span and delivered more than 40,000 impressions towards the investment community.
Editorial
Market One published a content piece about Northern Empire’s newly acquired Sterling Property across Canada’s largest media platforms, including BNN Bloomberg and Financial Post.
The published article received 5,995 targeted views, along with 2.7 million impressions.
Video
Northern Empire leveraged our signature Market One Minute segment and had their CEO interview on BNN Bloomberg. The piece was aired numerous times during market and non market hours that brought in viewers from all over Canada.
The Market One Minute broadcast piece obtained over 1.3 million views across Canada.
3,000+
Social media followers
1,300,000+
Targeted views
+2m
Impressions
$120m
Acquisition value