Market Trends

Mining

Northern Empire

A unified investor campaign helping lead to Northern Empire's acquisition

The Challenge

Key Question: How can we spread Northern Empire’s message to a diverse capital-markets focused audience that reaches the traditional investor and those familiar with the digital media landscape?

  • Create awareness for new investors and shareholders
  • Draw on trusted financial publications to disseminate the company’s value proposition
  • Take advantage of the benefits of video content through online and broadcast TV methods

Social Media

Market One created Facebook, Twitter, and LinkedIn channels from scratch and applied a philosophy of tailored social media graphics, concise messaging, and successful highlighting of core ideas will bring the brand forward in the marketplace, as well as increase shareholder value.

Northern Empire received over 3,000 unique social media followers over a one year span and delivered more than 40,000 impressions towards the investment community.

Editorial

Market One published a content piece about Northern Empire’s newly acquired Sterling Property across Canada’s largest media platforms, including BNN Bloomberg and Financial Post.

The published article received 5,995 targeted views, along with 2.7 million impressions.

Video

Northern Empire leveraged our signature Market One Minute segment and had their CEO interview on BNN Bloomberg. The piece was aired numerous times during market and non market hours that brought in viewers from all over Canada.

The Market One Minute broadcast piece obtained over 1.3 million views across Canada.

3,000+

Social media followers

1,300,000+

Targeted views

+2m

Impressions

$120m

Acquisition value

Ready to Get Started?

With thousands of businesses vying to stand out, now is the time to effectively amplify your message by telling your story through new media. Begin your investor marketing journey with us and discover the benefits of our powerful and diverse suite of services.

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